2 / 100 early spots claimedAdd your app — $5

App launch checklist

An interactive pre-launch checklist for indie web apps: the boring things that decide whether launch day converts. Tick them off as you go.

Nothing here is clever. It's the boring list that decides whether launch day converts or just happens. Tick the boxes — they're saved in this browser.

0 / 25 done

The product

A stranger can tell what it does within five seconds of landing.
The first action is obvious and doesn't require an account.
It works on a phone. Actually check, don't assume.
Nothing critical is behind a payment you haven't tested end to end.
Errors say something useful instead of a blank screen.

The page

One sentence headline that names the outcome, not the technology.
A screenshot or short clip of the thing running, above the fold.
A real call to action, not "learn more".
A way to contact you that isn't a form nobody reads.
Loads in under three seconds on a mediocre connection.

Findable

Unique title and description on every public page.
Social preview image set, and checked in a link preview debugger.
Favicon that reads at 16 pixels.
robots.txt allows crawling and a sitemap exists.
Analytics installed before launch day, not after it.

Assets, written once

Square logo exported at 256px and 512px, transparent background.
Name under 30 characters and a pitch under 60.
A 250-character description and a longer paragraph version.
One wide screenshot suitable for launch platforms.
A short demo clip under 60 seconds.

Launch week

Listed in at least five directories before you launch anywhere.
One launch platform chosen, its rules read, submission drafted.
First comment written in advance: what it is, why you built it, what's missing.
The people who'd want to know are told the day before, not after.
You've decided what number would make the launch worth repeating.

After launch day

The spike ends within 48 hours. What's left is whatever is permanent: the directory listings, the pages that rank, and the people who tried it and came back. Plan the week after launch before you plan the launch.

Your app isn't on the wall yet.

One square, $5, forever. No subscription, no reviews, no feed to keep feeding.

Add your app — $5

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